The “Business Simulation Game” MBA Capstone Course

Prof. Daphne Raban

Dr. Daphne Raban is the founder and former head of the Information and Knowledge Management Department, under the Faculty of Management at the University of Haifa. Today she is a Senior Lecturer at the Faculty of Management, University of Haifa.  She is active in the Center for Internet Research. Her research interest focuses on the value of information including topics such as information markets, economics of information goods, information/knowledge sharing, the interplay between social and economic incentives, and games and simulations.  This article highlights her background and her course “Business Simulation Game” in the International MBA and Global Green MBA programs. 

Daphne originally comes from the biotechnology field. She studied for her first and second degrees at Iowa State and then at the Technion in Haifa, and then worked as an information specialist at an Israeli paint manufacturing company called Tambour. Afterwards she went on to start her own independent information company in Israel. Eventually she returned to complete a PhD at the University in business administration.  With her professional background and later research at the University of Haifa, she and Prof. Rafaeli founded the Information and Knowledge Management department at the University of Haifa’s Faculty of Management.

Dr. Daphne Raban teaches the capstone course “Business Simulation Game”, which all international MBA students take at the end of the MBA program track. The course uses McGraw Hill computer software to simulate a market for bicycles, and students work in small groups to manage bicycle manufacturing companies according to the “story” that plays out in the computer software.

The course allows students to integrate the knowledge that they have acquired over the year in the MBA program, including financial, strategic, and marketing skills. It challenges the students to work in teams, with the big picture and utilize broad business strategies, decision-making, planning and flexibility as they would in the real world in a managerial position. At the end of the course the students analyse their efforts and give a final presentation on the positive and negative outcomes of their experience.

Daphne explains that this is an extremely intensive course for the students. It is dynamic and not regulated simply to the class hours and many students get really involved in the experience. She explained that the diverse groups that have the best teamwork often are the most successful, because sharing knowledge and trusting the members in the group are prevailing themes.


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